We understand the insurance sector
The insurance sector is undergoing a digital transformation. Sales processes are increasingly shifting from the physical channel to the digital or online channel. Risks are evaluated more accurately using advanced customer profiles. The physical network of insurance and brokerage firms has come under increasing pressure as a result. Reliable big data sources are also a prerequisite when developing new digital sales channels and premium models. But RetailSonar is on hand to help, with a wide range of up-to-date market data and the power of predictive models.
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Smart location decisions. Maximum ROI.
Thanks to curated, best-in-class data, a revolutionary AI model and a passionate team, you can use our platform to make your location decision with confidence, precision and in just a few
Plan your optimal location network with confidence
Design your most profitable network and plan openings, closures and relocations. With the highest possible accuracy.
Easily analyze and improve the performance of your locations
Sales teams can pinpoint the revenue their locations should be making, alongside the right actions to take. In just a few clicks.
Optimize the efficiency of your marketing efforts
Have marketing teams craft precise activation and retention campaigns to ensure they achieve the best ROI. In an easy-to-use platform.
Segment your target group by insurance product
- Create a 360° customer DNA based on historical sales data, social-demographic data, geographical data and the behaviour and interests of your customers and prospects.
- Identify the DNA of customers you recently gained or lost. Use it to develop sales & marketing strategies to increase acquisition and reduce churn.
- Determine the risk profile of customers and prospects and develop new smart premium models based on this.
Optimize your branch network in the digital era
- Optimize your branch network in line with your new commercial strategies. Choose the optimum number of branches in the right location, with the right type and the ideal occupancy.
- Optimize the operations of the branches and brokers or agents: define balanced and optimal areas of operation.
An omnichannel marketing strategy for the right target group
- Run targeted marketing campaigns to counter churn, increase upsell and activate new customers.
- Experiment with new marketing channels in a structured manner, monitor the return and learn from the results, to permanently adapt your marketing strategies accordingly.
- Integrate big data in your online sales channels to determine the risk profiles of visitors in just a few minutes and send them customized offers.
Features relevant to the industry porta laoreet
Performance Academy | Maximize your current location performances (entry level)
Take your network performance to the next level with this beginner-friendly session, designed to identify opportunities and catch...
Performance Academy | Maximize your current location performances (entry level)
Take your network performance to the next level with this beginner-friendly session, designed to identify opportunities and catch...
Performance Academy | Maximize your current location performances (entry level)
Take your network performance to the next level with this beginner-friendly session, designed to identify opportunities and catch...
“RetailSonar became a real partner during our strategic reflection, providing us with user-friendly and reliable solutions, in a transparent manner.”
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