Conduct efficient marketing campaigns.
Are you currently reaching the right customer with the right message at the right time? Increase the ROI of your flyer and direct mail campaigns with our selection and targeting models for flyer distribution and direct mailing. Analyze the results after every campaign yourself and make changes where necessary.
Identify your audience
- Map the complete DNA of your existing customers based on behaviour, social-demographics, psychographics and geography.
- Split your heterogeneous customer group into several homogeneous subsegments and target audiences.
- Determine the relevance of your product range and promotions for your various potential target audiences.
The right message to the right customer
- Increase the efficiency of your campaigns by 10 to 15% by targeting the right target audience.
- Increase the efficiency of your campaigns by 50% to 100% by sending the right message to the right target audience.
- Select the right distribution zones.
- Determine the theoretical customer potential and overall distribution cost for every neighbourhood, taking into account municipal taxes.
- Divide the distribution cost fairly between all of your points of sale.
- Gain an insight into which messages and which promotional items would score best with which target audiences. Also determine how aggressively you will promote this.
- Select those customers with a high expected level of response for a next campaign.
Control and analyze
- Measure the impact of every campaign in an accurate and automated way.
- Establish the level of response of newly-selected customers and the churn of customers that were not selected. Adapt where necessary.
- Differentiate your customer selections for every campaign, depending on seasonal effects.
- Test the impact of new media channels or new messages in a controlled manner.
And so much more.
How we’ve helped our clients
“Thanks to RetailSonar, we avoid internal uncertainties and subjective estimations.”
"RetailSonar shows us exactly how many new shops we could potentially open and where."
“We only invest our money in the very best places.”
“An accurate sales forecast now takes 5 minutes instead of 10 working days.”
"We are optimizing our entire branch network with greater confidence and certainty."
"We wanted unambiguous and accurate revenue forecasts for each new store"
“This type of investment can run into millions, which is why our franchisees need to be able to rely on accurate information.”
“Within 5 minutes I already know whether it is worth analysing a location in more detail. This saves me a lot of time.”
"The predictions of Chargeplanner perfectly align what we see in reality"
"We can now substantiate our intuition with facts."
“ChargePlanner helps us improve how we think, plan, and grow.”
Upcoming events
Take your network performance to the next level with this beginner-friendly session, designed to identify opportunities and catch...
Take your network performance to the next level with this beginner-friendly session, designed to identify opportunities and catch...
Take your network performance to the next level with this beginner-friendly session, designed to identify opportunities and catch...