Optimize your supermarket location strategy
The supermarket industry is under strong pressure from rising competition, changing consumer habits and growing digitization. Traditional hypermarkets, supermarkets and convenience stores face new challenges from online ordering, changing shopping behavior and increasing demand for convenience. To stay relevant, supermarket chains must rethink location openings, closures and formats. With accurate data and simulations, you can make smarter location decisions for today's shifting market.
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Smart location decisions. Maximum ROI.
Thanks to curated, best-in-class data, a revolutionary AI model and a passionate team, you can use our platform to make your location decision with confidence, precision and in just a few clicks.
Plan your optimal location network with confidence
Design your most profitable network and plan openings, closures and relocations. With the highest possible accuracy.
Easily analyze and improve the performance of your locations
Sales teams can pinpoint the revenue their locations should be making, alongside the right actions to take. In just a few clicks.
Optimize the efficiency of your marketing efforts
Have marketing teams craft precise activation and retention campaigns to ensure they achieve the best ROI. In an easy-to-use platform.
Supermarket-sector highlights
Future-proof your sales network
- Examine the potential of new locations and simulate the impact of openings and closures in just a few clicks.
- Gain a better insight into the complex cannibalisation and recovery effects between own or competing convenience stores, supermarkets and hypermarkets.
- Ensure that your network of click-and-collect points is optimized thanks to a handy decision model.
- Export the results in a professional-looking printed report. Use it to document your decisions and communication to internal decision-makers or external franchiseholders.
Determine the optimal supermarket formula
- Define the optimal sales area, car park size, price strategy and range for new or existing supermarkets with an accurate simulation of saturation level, parking pressure and competitive forces.
- Measure the local sales KPIs for every supermarket. Identify weaknesses and transpose them into specific actions.
- Map the impact of specific location characteristics and evolve towards new, optimized supermarket formats.
Reach the right customer
- Determine the optimum targeting for your marketing campaigns, with a maximum collective reach and minimum campaign costs.
- Spread the costs of a campaign fairly among all the supermarkets by using a model that factors in the actual distribution cost and purchase flows.
- Measure the ROI of your marketing campaigns in every neighbourhood. Adapt future campaigns where necessary.
“Estimating the turnover for new locations is extremely difficult. An incorrect calculation can have very costly consequences. So anything that contributes to calculating realistic figures is always a worthwhile investment”
Ensure long-term profitability and relevance
Use data-driven location analysis to adapt your supermarket network to evolving consumer behavior. Whether opening new stores, adapting formats or reorganizing your network — smart planning ensures your stores remain profitable and relevant. Optimize floor space, parking, product mix and store types based on precise local market conditions.
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