We understand health insurance funds
The health insurance fund sector is undergoing major changes. Increasing digitisation, paper doctor’s prescriptions are becoming increasingly obsolete and health insurance funds are even offering certain general services offered online. Should they still offer members an extensive office network and services in every office or are there ways of optimizing their services?
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Smart location decisions. Maximum ROI.
Thanks to curated, best-in-class data, a revolutionary AI model and a passionate team, you can use our platform to make your location decision with confidence, precision and in just a few clicks.
Plan your optimal location network with confidence
Design your most profitable network and plan openings, closures and relocations. With the highest possible accuracy.
Easily analyze and improve the performance of your locations
Sales teams can pinpoint the revenue their locations should be making, alongside the right actions to take. In just a few clicks.
Optimize the efficiency of your marketing efforts
Have marketing teams craft precise activation and retention campaigns to ensure they achieve the best ROI. In an easy-to-use platform.
Features relevant to the industry porta laoreet
Performance Academy | Maximize your current location performances (entry level)
Take your network performance to the next level with this beginner-friendly session, designed to identify opportunities and catch...
Performance Academy | Maximize your current location performances (entry level)
Take your network performance to the next level with this beginner-friendly session, designed to identify opportunities and catch...
Performance Academy | Maximize your current location performances (entry level)
Take your network performance to the next level with this beginner-friendly session, designed to identify opportunities and catch...
Minimize member turnover with a more efficient service
- Reorganize the office network and the services you offer in every office. It is a great way of reducing costs and limiting member turnover.
- Map your current members and member profiles based on sociodemographic characteristics, digital orientation, current services and point of contact/office.
- Study the dynamics of customer turnover based on customer profile, office characteristics, competition and willingness to travel.
- Incorporate all these dynamics in accurate geographical models that can predict the impact of a closure, relocation or change in service on customer turnover.
- Use these models to map optimum scenarios for the future. How can you cut costs and simultaneously reduce the risk of member turnover?
- Identify the members who are most likely to leave for these scenarios. This helps you take additional measures to reduce these risks.
Take a more targeted approach to member recruitment
- Reorganize the sales and marketing strategies for more efficient member recruitment.
- Map the current member recruitment dynamics based on historical data.
- Check what are the moments of truth that inspire members to join a health insurance fund.
- Determine how the target group is defined, in sociodemographic and geographical terms.
- Develop a sales strategy to efficiently target prospects. Select offices that specialize in recruitment.
- Develop a marketing strategy to efficiently target prospects. How do you organize local communication by the recruitment offices to reach your target group in the most efficient way possible?
Optimize every future office
- Draw a global optimal plan for the offices based on the insights from the analyzes about member turnover and member recruitment.
- Map the future trade area of the offices for the various services and departments.
- Identify the future workload of every office and service.
- Define the optimum capacity for every office, in terms of occupancy and office space and compare this capacity with the current, available infrastructure.
- Use cost-benefit analyzes to match the infrastructure with the required capacity to develop your final office network.
- Redispatch members and employees to the new office network in an optimum manner.
"RetailSonar was a real partner in our strategic thinking process, by offering us user-friendly and reliable solutions, in a transparent manner.”
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